Situated in the heart of the West End at 1 Piccadilly Circus, the attraction features over 500 authentic, original and unbelievable exhibits.

Originally created to hold Mr. Ripley’s strange collection from his foreign travels, Ripley’s Believe It or Not! has transformed into a home for the wild, weird, wonderful, and everything in between!

From a four-metre long model of Tower Bridge made out of matchsticks and an upside-down tea party to the world’s tallest man and a Mini Cooper encrusted with 1,000,000 Swarovski crystals. Ripley’s Believe It or Not! presents a unique mixture of entertainment, education and fun for the entire family -appealing to anyone with a basic sense of curiosity.

This Odditorium will challenge your mind and beguile your sense. It will challenege everything you thought you knew about the world around you!

Ripley’s is where Truth is Stranger than Fiction. You won’t believe what you see…or will you?


The London Pavillion, 1 Piccadilly Circus, London, W1J 0DA
Tel: + 44 (0)20 3238 0022
Times: Daily, 10.00 – midnight (last entry 22.30)