Cadbury World is a super family day out in the heart of the West Midlands, four miles south of Birmingham, at Linden Road in Bournville. A significant town in the history of Britain’s Industrial Revolution, it offers a very unusual and utterly enticing family attraction that will appeal to both confirmed chocolate addicts and occasional users!

Cadbury World is located in a state of the art visitor facility at Bournville Cadbury factory, where George Cadbury oversaw the construction of a model village of workers houses, as a beacon of community building to be followed by others. Indeed, the Bournville Village Trust ensures through planning powers that the houses and factory buildings have changed barely at all since the Victorian era – there isn’t even a pub!

Visitors on a family day to Cadbury World then have the opportunity to indulge in the Chocolate Making zone, exploring the production of liquid chocolate – with special effects galore – and the process of creating milk chocolate from the raw ingredients.

Made to look and feel like chocolate, you’ll walk through a wall of melted chocolate into our Avenue. Follow the road and pass through different architectural styles (John Cadbury began grinding cocoa nibs to form and sell drinking chocolate in Birmingham’s Bull Street in 1831 so we had to start somewhere!). Walking past trees made of chocolate, the buildings become more modern in style as you progress. Walk across the bridge to see the chocolate surfer from Australia, play the Milk Tray game to see if you can race your car and boat to the waiting lady – bringing her the chocolate she loves and see the original ‘double act’ Wispa adverts from the 1980s.

Watch how nearly fifty years of Flake advertising has developed – there’s been a Flake girl for every era, sing along to jingles you thought you’d forgotten and smile as sweet memories come flooding back. You’ll be surprised at how much you can remember.

The family attraction also has an Essence factory shop where ticket holders can purchase Cadbury products at factory prices, while optional tours are on offer and kids can enjoy themselves in the play area or watch a 3D video in the interactive theatre.

Linden Road, Bournville, Birmingham, B30 2LU
Tel: 0845 450 3599
Times: See attraction for specific details, pre-booking is recommended.