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Cadbury World
Cadbury World
Linden Road, Bournville, Birmingham B30 2LU
Tel: 0845 450 3599
About Cadbury World
Cadbury World is a super family day out in the heart of the West Midlands, four miles south of Birmingham, at Linden Road in Bournville. A significant town in the history of Britain’s Industrial Revolution, it offers a very unusual and utterly enticing family attraction that will appeal to both confirmed chocolate addicts and occasional users! Cadbury World pulls in over half a million visitors a year and is open each day of the week from mid-February, with less frequent opening times in the winter (details at the Cadbury World website).
Cadbury World is located in a state of the art visitor facility at Bournville Cadbury factory, where George Cadbury oversaw the construction of a model village of workers houses, as a beacon of community building to be followed by others. Indeed, the Bournville Village Trust ensures through planning powers that the houses and factory buildings have changed barely at all since the Victorian era - there isn’t even a pub!
Cadbury World relates the history of the company, from the first shop in Birmingham opened by the Cadbury brothers to the expansion that saw them establish themselves as a chocolatier empire with global reach and an unsurpassed name synonymous with quality.
A Cadbury World ticket affords the visitor on a family day out the chance to experience various stages of production of Cadbury’s products, outlining the history of chocolate, with an educational but captivating journey through the growth of cocoa beans to their transportation to Europe and sale for our daily delight.
Starting in the Aztec Forest zone, the visitor to the of the family attraction is taken back to the time of the Mayan and Aztec American Indians. Cadbury World ticket holders can travel a forest trail to learn the importance of cocoa in their lives, and their rulers, such as the Emperor Moctezuma. Further, today’s choco-explorer can learn who brought chocolate back from the New World to the Old, kindling a passion that has endured for hundreds of years and persists to this day.
In The Cadbury Story zone of the family attraction, ticket holders are given a good talking to by founder John Cadbury – in audio-visual form – as he dispenses stories about the bad old days when the Cadbury family endured many hardships to establish their business. Their Quaker principles were vital to their focus on creating a novel type of manufactory, with worker welfare to the fore – a remarkable step forward for the Victorian times. Next, John’s sons, Richard and George describe the growth of the business, from the development of new production methods and the quality of the product, to the relocation of 1879 into “the factory in a garden” - Bournville. They even reveal how it acquired its name.
Visitors on a family day to Cadbury World then have the opportunity to indulge in the Chocolate Making zone, exploring the production of liquid chocolate – with special effects galore – and the process of creating milk chocolate from the raw ingredients.
In the Factory, working regulations mean that ticket holders can only gain limited access to the plant, but it is possible to see all the key areas of the family attraction’s operation, and visitors are usually able to follow a marked route through the moulding area to see Cadbury Dairy Milk and other famous brands being wrapped before disappearing through the floor, ready for dispatch.
Cadbury World’s Cadabra section sees ticket holders boarding Beanmobiles, for an eye-opening ride through a chocolate wonderland of familiar characters from Cadbury ads, including an animatronic parrot. The Cadbury World Beanmobiles – like the rest of the family attraction - are designed for wheelchair access, ensuring that everybody can have a fun family day out. Cadbury World was in fact voted the Best Disabled Facility in the Group Leisure Magazine Awards of 2003, making it a splendid, all-encompassing family attraction.
In the Demonstration Area of Cadbury World, one can write their name in liquid chocolate under the watchful eye of experienced Cadbury World demonstrators. The Cadbury and TV zone features an actual set utilised in Cadbury’s original sponsorship of TV’s Coronation Street. Those who recall the 1950s will thrill at characters from numerous memorable Cadbury TV ads such as the Cadbury Gorilla, while more recent campaigns include A Finger of Fudge, Everyone’s A Fruit and Nutcase, and the Flake crumbliest flakiest chocolate.
The Purple Planet area of the family attraction allows choco-hunters to chase a wibbly-wobbly Cadbury Creme Egg, and displays show how to grow your own cocoa beans and mould a self-portrait in chocolate. The interactive exhibit space at Cadbury World includes a rain of chocolate, where ticket holders will always have a sunny prospect!
Before diving into the river of chocolate, however, there’s the less sticky option of visiting the World’s Biggest Cadbury Shop, chock-a-block with chocs, confectionery-related souvenirs and everything from Cadbury teddy bears to branded clothing. Just the ticket!
For those wishing to indulge sooner rather than later, the Cadbury Café is a must, while a new feature in the family attraction, Essence, unwraps the secrets of Cadbury’s Dairy Milk and allows ticket holders to make their own unique concoction of liquid chocolate and a range of ingredients from popcorn to biscuits and jelly babies. There’s no excuse not to get your hands dirty – then lick them clean!
This summer, Cadbury World – Where Chocolate Comes to Life – is launching a new zone: Advertising Avenue. Take a nostalgic and retro walk through time in our life-size chocolate street taking a peek through the windows along the way.
See the adverts you grew up with and the adverts your great grandparents grew up with. Relive the delights only the Cadbury name can bring with the products that bring you more moments of pleasure. From beautifully designed posters from the turn of last century to Cadbury Creme Eggs who know they’re ‘here today, goo tomorrow’ – the new zone at Cadbury World has it all.
Made to look and feel like chocolate, you’ll walk through a wall of melted chocolate into our Avenue. Follow the road and pass through different architectural styles (John Cadbury began grinding cocoa nibs to form and sell drinking chocolate in Birmingham’s Bull Street in 1831 so we had to start somewhere!). Walking past trees made of chocolate, the buildings become more modern in style as you progress. Walk across the bridge to see the chocolate surfer from Australia, play the Milk Tray game to see if you can race your car and boat to the waiting lady – bringing her the chocolate she loves and see the original ‘double act’ Wispa adverts from the 1980s.
Watch how nearly fifty years of Flake advertising has developed – there’s been a Flake girl for every era, sing along to jingles you thought you’d forgotten and smile as sweet memories come flooding back. You’ll be surprised at how much you can remember.
At the end of Advertising Avenue enter the Music Shop and make sure you select a track from our Cadbury DJ and see "what is in the air tonight!" ….you’ll find a certain ape (drum sticks in hand) who has been waiting for this moment all his life.
The family attraction also has an Essence factory shop where ticket holders can purchase Cadbury products at factory prices, while optional tours are on offer and kids can enjoy themselves in the play area or watch a 3D video in the interactive theatre. Groups and special occasions are catered for (details from 0845 450 3599), including a Chocolate cruise and a trip down Memory Lane, while Christmas events are detailed at the Cadbury World website.